Guest Authors Stories
Ginsburg’s Podcast Preview: The Minimalists offer surprising connections to startups
Editor’s note: The opinions expressed in this commentary are the author’s alone. If you’re new to either podcasts or this occasional column, click here for background information. We preview specific podcasts to reveal their topics, formats and lessons from listening. Podcasts are heard weekly by nearly 50 million listeners age 12 and older, according to…
Grant Gooding: Marketing math breaks down the odds of getting your campaign right
Editor’s note: The opinions expressed in this commentary are the author’s alone. Check out more from Grant Gooding here. With the seemingly unlimited places to spend your marketing dollars, clients ask us if we can nail down three things in almost every study we do: What is the right message to win over customers? Which…
Ginsburg’s Podcast Preview: Business of Story adds power to purpose
Editor’s note: The opinions expressed in this commentary are the author’s alone. If you’re new to either podcasts or this occasional column, click here for background information. We preview specific podcasts to reveal their topics, formats and lessons from listening. Featured Podcast If you manage a business or organization, you surely have a story to…
April Boyd-Noronha: Q&A with Tammy Buckner, a woman rising In STEM
Editor’s note: The opinions expressed in this commentary are the author’s alone. In honor of Women’s History Month, I’m featuring a fierce woman on the rise in STEM, who also happens to be a woman of color. Tammy Buckner is the founder and chief technology strategist at Techquity Digital, a tech firm based in Kansas…
Ginsburg’s Podcast Preview: ‘Social Media Marketing’ as a multi-tactic strategy
Editor’s note: The opinions expressed in this commentary are the author’s alone. If you’re new to either podcasts or this occasional column, click here for background information. We preview specific podcasts to reveal their topics, formats and lessons from listening. Featured Podcast This podcast is the backbone of Social Media Examiner, a California-based host of…
