KC artisan apparel brand scores official Chiefs collaboration, stitching charro heritage to Arrowhead
October 15, 2026 | Nikki Overfelt Chifalu
Jonathan Garvey, center, and models sport pieces from Pancho's Blanket's collaboration with the Kansas City Chiefs while on a photo shoot in Mexico; photo courtesy of Pancho's Blanket
A new collaboration with the Kansas City Chiefs is handing Pancho’s Blanket founder Jonathan Garvey the opportunity to weave an homage to his two hometowns, he shared.
Jonathan Garvey, left, and models pose during on a photo shoot in Mexico to promote a collaboration between Pancho’s Blanket and the Kansas City Chiefs; photo courtesy of Pancho’s Blanket
His Crossroads-based shop — which partners with artisans in Tlaxcala, Mexico, to design and make wool jackets, blankets, and sweaters that are made on foot pedal looms that are more than 125 years old — is launching a new collection with the football team Sunday at the Chiefs-Chargers game.
The apparel drop includes Pancho’s Blanket’s signature loomed heritage coat, denim jackets, panchos, and guayaberas all with an embroidered, floral Chiefs logo.
“It’s actually a perfect storm scenario,” Garvey said. “I’ve always wondered how on earth can you really fuse together what I’m trying to do with Pancho’s Blanket — which is a very Mexican, artisanal, old method of production — and Kansas City culture.”
Garvey and his brother Joseph, co-founder of the brand, plan to be at the Chiefs Pro Shop at Arrowhead Stadium to debut the collection — made possible through the NFL’s local merchandise collaboration initiative — and to tell fans the story behind who they are and what they do. Both grew up in Tlaxcala and are active pieces of the apparel company’s operations there.
The brothers also will be on the field Sunday while the team — which has played a couple of games in Mexico — plays a video exploring their collaboration.
“It feels overwhelming, for sure, and at the same time, we’re honored to be recognized by one of the greatest sports teams in the world,” Garvey noted. “They’re known all over the world.”
“It’s crazy that such a behemoth of an organization would want to work with us,” he added, calling Pancho’s Blanket an underdog, tiny business. “Then they want to champion us. They want us to win as much as we want to see them win.”
Jonathan Garvey, right, and a model wear embroidered guayaberas featuring Kansas City Chiefs stylings during a photo shoot in Mexico; photo courtesy of Pancho’s Blanket
The collection is expected to be available in the Chiefs Pro Shop in person or online, at the Pancho’s Blanket storefront in The Bauer in Kansas City’s Crossroads neighborhood, through the brand’s online site, and at Fanatics through March.
That means Garvey is hoping the team will be playing well into February.
“We’re going to the Super Bowl this year,” he said. “I’m calling it right now. I’m putting my money on it. Literally, I’m putting all my money on it in products.”
The Chiefs play call came at a time that Pancho’s Blanket and Garvey needed a win, he shared, as the shop was going through a slump and he was grieving the sudden loss of his best friend. When the team reached out on Instagram early in 2026, he initially didn’t believe it.
“I thought it was a joke or spam because I get so much spam on my Instagram,” Garvey called. “But you say ‘yes’ to something like that. And then they sent me an email and it’s chiefs.com and I was like, ‘Oh this is real.’”
“I would have never thought we could do that just because the Chiefs are so outside of our league,” he continued. “But for them to reach out to us makes it a perfect scenario where it’s like, ‘Heck yeah, I can fuse American football with our products that are very Mexican, very heritage based.’”
The brothers wanted the collection to be authentic to the Pancho’s Blanket identity, Garvey said, while leaning into the Mexican cowboy — charro — style.
“We want you to feel like a cowboy because the original cowboys are from Mexico,” he explained. “That’s where the whole cowboy aesthetic and culture started to evolve and develop.”
“It’s very Mexican, but I wanted to appeal to a broader audience, too,” he continued. “So it’s a perfect fusion for us. The NFL is growing exponentially in Mexico — and the world — but Mexico is a place that they’re really grabbing onto football.”
The Chiefs logo that adorns the collection is embroidered with flowers that are typically seen in Mexican Day of the Dead celebrations.
“They all have embroidery, which is a very charro thing,” he noted. “It’s a homage to heritage. That’s what those flowers are, a nod to the past and to the present and the future.”
A model sports a signature loomed coat from Pancho’s Blanket; photo courtesy of Pancho’s Blanket
True to Pancho’s Blanket style, one item in the collection is its signature loomed, heritage coat.
“When you see it, you’re going to know that’s Pancho’s Blanket, 100 percent,” Garvey said. “And then you’re going to see the Chiefs logo, and you’re going to be like, ‘Oh my God, that’s the freaking coolest Chiefs jacket I’ve ever seen in my life.’”
Also true to the brand’s identity, the Chiefs collaboration features handmade items, he noted. He has spent the past couple of months in Mexico, helping his brother and the artisans with production, even learning to sew and put buttons on pieces.
“The way that we make it is what is special,” he explained. “We make them with small families in Mexico in their houses, in their kitchens. It’s about the story. So that’s why our slogan is ‘Wear the Story.’ It’s not just another garment because we’re putting our heart and soul into it.”
“The Chiefs are about the people,” he added. “It’s about representing the people who support them, and so we’re also about representing the people who support us by making our products.”
The process hasn’t been without its challenges though, Garvey said, having already been delayed once as items have to transfer to separate artisans to be embroidered, stenciled, add patches, sewn, dyed, and softened.
“We stay true to the process,” he continued. “There’s just a huge process to everything, a lot of work into everything. We have found a way through every single obstacle so far, and that’s just how we’re going to keep rolling. We’re going to find a way through the obstacles.”
Jonathan Garvey, right, and models sport pieces from Pancho’s Blanket’s collaboration with the Kansas City Chiefs while on a photo shoot in Mexico; photo courtesy of Pancho’s Blanket
Although the brand did a collection of blankets with GEHA in the past, Garvey had to thoroughly explain to the artisans just how significant the collaboration is for Pancho’s Blanket, he shared.
“I’m like, ‘Imagine if the Chivas or (Club) America — the two biggest franchise soccer teams in Mexico — wanted to do a collab with you,’” he explained. “‘This is bigger than that.’”
Like all Pancho’s Blanket purchases, this collection will help support the brand’s Feed a Family nonprofit, which is an initiative dedicated to combating hunger in Mexico through direct action, sustainability, and community engagement. On top of providing meals, the nonprofit also provides support for hospitals and rehab centers.
“We’re doing our best, helping where we can,” Garvey noted. “Every Wednesday, we help provide meals. We’ve done well over 70,000 at this point.”
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