Liz Benditt

Kansas City business owner wins Verizon’s live pitch competition timed to World Cup

Liz Benditt scored the final goal Friday, securing victory in a national pitch competition that began with more than 500 contenders before narrowing to a live, Shark Tank-style round at New York New Jersey Stadium ahead of the FIFA World Cup final.

Benditt Like Balm Box: World Cup isn’t over for this KC entrepreneur; she’s competing for $20K

Liz Benditt hasn’t earned a trophy for surviving cancer six times, but her rebound did inspire the Kansas City area mom to launch Balm Box — thoughtful support boxes for cancer recovery. Now Benditt’s nearly 20-year entrepreneur journey is taking her to Sunday’s FIFA World Cup final. But first, she must take the pitch Friday.