Komal Choong
Tire Pig inflates ZOHR founders’ mobile tire service concept with new AI engine, ‘effortless’ installation
Under the hood, ZOHR’s reboot as Tire Pig is using AI to make buying tires simple and intuitive, Komal Choong said. On the surface, the company is building a brand that’s fun, positive, and different from anything else in the aftermarket auto sector.
ZOHR relocates HQ to Dallas; KC lauded as its test site, but too limiting to grow brand nationally
Everything’s bigger in Texas for ZOHR — including the startup’s potential to drive onto the national automotive scene, said Komal Choong. “Kansas City has been our test market to prove out key elements of our growth and market expansion strategies,” said Choong, co-founder of ZOHR, confirming Tuesday that the on-demand tire service startup has relocated its…
Zohr takes startup lessons on the road as on-demand tire service expands to Dallas streets
As Zohr drives toward national expansion, the on-demand tire services startup is already finding success in Dallas, replicating the metro-wide experience it made popular in hometown Kansas City, said Komal Choong. “We’re getting great responses from our early adopters,” the Zohr co-founder and CEO said. “So we’re very optimistic that it’ll continue to grow, just…





