Albatross Golf

Sneak peek: With new HQ’s opening inside the leather, take a peek at GolfTRK’s flagship scramble

The new location at 7068 Mission Road opens to the public Friday with eight performance bays and a 2,000-square-foot PuttView short-game space, making the virtual reality putting green the biggest PuttView experience in the entire United States.

Albatross Golf expands HQ plans with straight-line to fall opening; Hard Hat Happy Hour preview gets Thursday tee time

A friendly bounce this spring offered the team behind Albatross Golf a lucky break: more space than originally anticipated to launch a flagship storefront and headquarters in Prairie Village for its trio of portfolio businesses.

Golf tech founders took a big swing; it’s a pitch that’s paying off beyond KC

Viewing Kansas City-built GolfTRK as merely a neighborhood indoor golf simulator is a mirage that masks the broader sports technology startup behind it, said Matt Williams, detailing the data-driven play behind his surging business.

Scaling the fairway: GolfTRK’s sprawling new HQ on course without a trick shot, founders say

Albatross Golf — along with its flagship brands, GolfTRK and Noonan — is ready to move into its next chapter, co-founders Alex Reed and Matt Williams shared, with the completion of its expanded headquarters in Prairie Village just a couple short months away. “This is the right next step for us and where we’re headed,”…

Hometown scramble: Noonan collaboration with neighboring Garmin brings startup closer to tournament win

Kansas City sports tech innovator Noonan’s latest big swing sees the startup paired with a major industry player whose homegrown headquarters exercises its domination in the wearables market from just a few miles down I-35 in Johnson County. Lenexa-built Noonan on Tuesday announced a collaboration with Garmin, a powerhouse in GPS-enabled sports technology — currently ranked…