Opinion Stories
Greta Perel: Forget formality (plus four other copywriting secrets for startups)
Editor’s note: The opinions expressed in this commentary are the author’s alone. Entrepreneurs have to wear all sorts of hats — but what if one of those “hats” doesn’t fit so well? Can you just throw it into the dark depths of your closet? Definitely not that “writing hat.” Writing your own website copy, tweets,…
April Boyd-Noronha: GEW showcases STEM topics facing women of color
Editor’s note: The opinions expressed in this commentary are the author’s alone. This year’s Global Entrepreneurship Week in Kansas City featured many enterprising events and networking activities for aspiring entrepreneurs of all ages. It also served as a speaking platform for local entrepreneurs to share their expertise on topics that might usually get no play…
Ginsburg’s Podcast Preview: StartUp offers taste of building a business
Editor’s note: The opinions expressed in this commentary are the author’s alone. You’ve likely heard of podcasts, but for the uninitiated, podcasts are portable on-demand recordings that can be listened to nearly anywhere or anytime. Most are a monologue or dialogue, and regardless of your interest, almost anyone can find many informative podcasts. Gardening, money, real…
Etsy exec: Tax reform leaves out entrepreneurs of the gig economy
Editor’s note: Althea Erickson, head of advocacy and impact at Etsy, wrote this opinion piece in response to tax reform bills being considered in the U.S. House and Senate. The opinions expressed in this commentary are the author’s alone. For all the talk of tax reform that’s swirling around Washington, D.C., there’s one group that’s…
Tech exec to startups: Give employees late start Tuesday for airport vote
Editor’s note: Luke Norris, head of local government solutions for Kansas City-based PayIt, wrote this opinion piece in response to the Nov. 7 single terminal airport ballot questions facing Kansas City, Missouri voters. The opinions expressed in this commentary are the author’s alone. November 7. It will be a day that a lot of us…
