Tag: ULAH

New owner: Charlie Hustle’s iconic heart will remain as brand exports KC vibe to new cities

By Tommy Felts / February 13, 2026

As Charlie Hustle’s new owners work to scale the Kansas City-built apparel company, the brand won’t lose its heart, they said, pledging instead to pattern expansion efforts after the vintage-feel and hometown-first ethos that made Charlie Hustle a go-to source for KC pride. A critical piece of the plan: Hit new markets, city by city…

ULAH closing Westwood boutique after burning the candle at both ends; here’s how the brand’s fragrance will keep its flame lit

By Tommy Felts / December 31, 2025

Closing a storefront doesn’t mean failure, said Buck Wimberly; sometimes it means choosing sustainability, health, and a future that looks different than originally imagined, the ULAH co-founder noted. The Westwood boutique — known for its elevated style, in-store concerts, and buoyantly optimistic social media personality — announced on Tuesday plans to shutter the store at…

Here’s how ULAH’s new boutique model aims to rack success for local brands, not inventory debt

By Tommy Felts / October 23, 2025

The new KC Collective consignment-based program for local brands at ULAH is a win for both the Westwood boutique and Kansas City creatives, said Joey Mendez and Buck Wimberly, announcing a fresh model to help the struggling store stay open and financially stable. “We’ve always had local brands,” said Mendez, co-founder of ULAH, explaining the…

Fund Me, KC: ULAH asks Kansas City to help save Westwood menswear store as pandemic debt looms

By Tommy Felts / July 7, 2025

Startland News is continuing its long-running “Fund Me, KC” series to highlight area entrepreneurs’ efforts to accelerate their businesses or lend a helping hand to others. This is an opportunity for business owners and innovators — like menswear retailers and trendsetters Joey Mendez and Buck Wimberly — to share their crowdfunding stories and potentially gain…

Go BTS of a new KC-filmed reality TV series with the entrepreneurs who matched competitors with their style

By Tommy Felts / December 23, 2024

ULAH founders get second chance to put their business (and Kansas City) on the national stage One of Kansas City’s best-known fashion duos — married entrepreneurs Joey Mendez and Buck Wimberly — recently stepped back into the fast-paced world of reality TV as stylists for a new series featuring another KC personality who commands screen…

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