TRNDSTTRS Media
Why these Gen Z marketers want KC startups to channel the power of TikTok Shop
A Kansas City-built Gen Z ad agency is opening a TikTok Shop challenge this spring — scrolling through plans to elevate startups’ and small business’s social media brands and offer a chance to win $100,000 in services. TRNDSTTRS Media — ranked No. 3 in client revenue on TikTok — expects the challenge to run May…
Pipeline opens application for 2023 fellowship, Pathfinder; boosts its own storytelling
Midwest entrepreneurs deserve the resources they need to scale into high-growth ventures, said Melissa Vincent, announcing the launch this week of applications for Pipeline’s latest fellowship and Pathfinder program for overlooked founders. Tapping into its network of more than 180 entrepreneurs who have generated over $2.2 billion in revenues, Pipeline’s support system ranges from intense…
West Coast startup studio thinks now is the perfect time to add KC tech companies to its portfolio
A Venice Beach, California-based startup studio wants to fund, found, and grow more startups — including those in the Kansas City area. “When we got started, our main goal was to reduce the 90 percent failure rate of startups,” explained Austin Stofer, founder and CEO of Sieo — the California startup studio that currently boasts a 12-company…
TRNDSTTRS reboots to link companies to new wave of Gen Z consumers
After a period of significant traction that included a merger, TRNDSTTRS Media has returned to Kansas City with a redefined vision and laser focus to better elevate Gen Z in the entrepreneurial and advertising landscape, explained Jake Bjorseth. “We really wanted to take that next step in growth and rather than compete at these lower…
