Thou Mayest Coffee Roasters
Their brands survived legal bruises; here’s what still keeps these founders up at night
A brand worth building is worth safeguarding, said Bo Nelson, joining a chorus of battle-tested entrepreneurs at GEWKC who encouraged emerging business owners to trademark their own peace of mind early by locking down intellectual property — like designs, names and unique processes — from the start. “If you do have something that you genuinely,…
Café Equinox propagates new year-round Liberty location; Nelson brothers taking perennial coffee concept evergreen
Café Equinox initially was meant to operate its coffee shop concept only during the equinox, nestled inside Family Tree Nursery greenhouses, said Jonah Nelson. “From September through March when people don’t have that warm outside space, they can come to the greenhouse,” said Nelson, who operates the family-owned garden centers with his brother, Jessie. “It…
This milkman delivers community impact: Why Shatto added local makers’ products to its trucks
Shatto Milk is making good on its promise to connect local people to local products, Matt Shatto said, pouring details that revealed the true meaning behind the dairy startup’s push to expand its delivery service. “I was very frustrated with how people were bastardizing the use of the word ‘local,’” added Shatto, who co-founded the…
Barrel-aged blends: One of KC’s hottest new roasts comes steeped in local libations
Something bolder is steeping on the Kansas City coffee scene — pairing one of the metro’s most experienced roasters with a leader in local liquor. “People have been really interested in [blended beverages] around here,” said Christopher Oppenhuis, founder of Marcell Coffee Projects — the year-old private label roasting operation that helps keep a slew of…
Thou Mayest pivots away from panic: ‘Good goes so much farther than just bitching’
Editor’s note: The following is part of Startland News’ ongoing coverage of the impact of Coronavirus (COVID-19) on Kansas City’s entrepreneur community, as well as how innovation is helping to drive a new normal in the ecosystem. Click here to follow related stories as they develop. Today isn’t payday for Bo Nelson. But he’s still roasting…
