Social Side Effect

Social Side Effect: Kilee Nickels says Instagram built Nickel & Suede (and the proof is in the postings) 

Editor’s note: Social Side Effect is an ongoing profile series that identifies the intersection between social influencing and entrepreneurship   When customers care, business is better and social media proves it, said Kilee Nickels.  “Having Instagram, having Facebook, having a blog, definitely got our business started and kept us going for so long,” added Nickels, CEO…

Kasim Hardaway; Photo courtesy of Nam Cu

Social Side Effect: Don’t call Kasim Hardaway an influencer (but do ask him about poké)

Editor’s note: Social Side Effect is an ongoing profile series that identifies the intersection between social influencing and entrepreneurship   Instagram stories are more than temporary snapshots. They’re a growing vehicle for influencer marketing in Kansas City, Kasim Hardaway explained.  “It was never something I set out to do. It kind of just happened,” Hardaway, a…