Social Apex Media
Inside the MNDSHFT: Raw conversations stare into the entrepreneur struggle; strength stares back
A new video series from an acclaimed Kansas City creator dives into the daily routines, mental shifts, and no-BS strategies behind building businesses and lives that matter, said Quincy Lee, emphasizing episodes built to redefine the hustle mindset. The first three features within the MNDSHFT series premiere today — produced by Social Apex Media and…
Why executing even the greatest startup idea first requires sales (and beyond-superficial curiosity)
That sexy pitch alone might not get your startup its first customer, said Lee Walter, noting that lasting success relies heavily on jumping outside the vaunted “ideation” phase to truly question a venture’s value. Walter’s revelation — born from a sales career that stretched from selling school lockers and coffee beans to commercial espresso machines…
How a toy car can recapture a moment (and put a little cash in this student’s pocket)
Collecting toys is in Andrew Bates’ blood, the UMKC senior said — and now it’s in his wallet. A supply chain management student at the university, Bates was exposed to the hunt for nostalgia early, he said; his father was snagging Hot Wheels for him before Bates was born. “I was (slow) to embrace it,” the…
‘People pay for value’: How a young mom’s plan to hold passion tight drives her baby apparel side hustle
Coming from a family of business owners, Riley Rhoads knew she wanted to pursue entrepreneurship: starting her own business — but with a goal to help others, the founder of Hold Tight Baby said. “When I hear people talk about, ‘Oh, I want to be an entrepreneur; I want to start and own my own…
Start small, build demand, then scale: Founders offer blueprint to creating streetwear brands that outlast today’s trend
With Kansas City’s often-crowded apparel scene mobbed by designers hoping to cash in on the Chiefs’ Super Bowl success, building a lasting brand is about much more than just having a good idea that meets the moment, said Vu Radley. “You have to know your ‘why’, who you are and why you’re doing it,” the…
