Proof Positioning
Velocity Lee’s Summit gets first big boost from city with $145K innovation investment
A $145,000 allocation for Velocity Lee’s Summit represents the first step in the City of Lee’s Summit getting serious about investing in innovation, said Grant Gooding. “There is a lot of talent in Lee’s Summit and we wanted to give entrepreneurs a place and an ecosystem to foster the development of their businesses,” said Gooding,…
Grant Gooding: Marketing math breaks down the odds of getting your campaign right
Editor’s note: The opinions expressed in this commentary are the author’s alone. Check out more from Grant Gooding here. With the seemingly unlimited places to spend your marketing dollars, clients ask us if we can nail down three things in almost every study we do: What is the right message to win over customers? Which…
Gooding: Your customers don’t care about you
Editor’s note: The opinions expressed in this commentary are the author’s alone. Check out more from Grant Gooding here. It’s true. The moment you start talking about yourself is the moment you start losing. There is no doubt that as human beings we have a natural affinity to talk about ourselves; self-promotion is hard-wired…
Gooding: Stop drinking the ‘competitive advantage’ kool-aid
Editor’s note: The opinions expressed in this commentary are the author’s alone. Check out more from Grant Gooding here. Your competitive advantage doesn’t exist anymore. Not only is this true but the whole concept of “competitive advantage” as you understand it likely doesn’t exist either. What’s taken its place is a cool new thing called…
Gooding: Narrow your focus to win on an exit
At the time it wasn’t quite so obvious, but now I realize that I was incredibly fortunate to spend the first part of my career in small-market mergers and acquisitions. Turns out it’s an arena where one can acquire an incredible depth and breadth of business knowledge. On an almost daily basis, I was learning…
