Matt Shatto
Betty Rae’s opening OP ice cream shop in May, deepening Johnson County scoop-print
Local favorite Betty Rae’s Ice Cream is expanding in Johnson County — taking a coveted corner spot in the Shoppes at Deer Creek Woods in sprawling Overland Park. A May opening is scheduled at 6936 W. 135th. St. It will be the sixth Betty Rae’s for the metro. (Hen House Market is an anchor tenant in…
Why keep Betty Rae’s from the world? KC ice cream shop franchising brand across region
Matt Shatto wants to “create smiles across the country” — not just in the metro. His plan: scoop a pint of franchising into the handcrafted mix for Betty Rae’s Ice Cream, a shop that developed into multiple must-visit Kansas City destinations over nearly a decade. Betty Rae’s is now targeting seven cities in the region…
Betty Rae’s sells to Shatto: Why the ice cream brand’s young steward is stepping away from the scoop (for now)
An announcement this week that Betty Rae’s Ice Cream could open new shops and push its popular products into grocery stores is exciting growth to envision, agreed Alec Rodgers, the brand’s steward since 2021 when he bought and reopened its two storefronts amid challenges of the ongoing pandemic. Rodgers just won’t be the man behind…
‘A Super Bowl for small business’: Chiefs’ back-to-back playoff success scores for apparel makers
The Chiefs’ Sunday-night victory over the Buffalo Bills not only means Kansas City’s return to the Super Bowl, but a repeat opportunity for local small business owners amid a rush of hometown pride, said Chase McAnulty. “When the Chiefs won [in 2020], we were fighting as hard as we could to get as many blank…
This milkman delivers community impact: Why Shatto added local makers’ products to its trucks
Shatto Milk is making good on its promise to connect local people to local products, Matt Shatto said, pouring details that revealed the true meaning behind the dairy startup’s push to expand its delivery service. “I was very frustrated with how people were bastardizing the use of the word ‘local,’” added Shatto, who co-founded the…
