Masked by fashion
How an elastic team turned an early tip about face masks into SewKC’s saving grace
Editor’s note: The following is the third in a series of stories about Kansas City fashion companies putting their own creative spin on the often-utilitarian face mask. As demand for face masks surged this spring, a massive and sustained influx of traffic and orders at SewKC crashed the Crossroads creatives’ online retail engine — forcing the…
Masked by fashion: COVID pivot pushes brand to local production, beyond mere ‘talk’ on social media
Editor’s note: The following is the second in a series of stories about Kansas City fashion companies putting their own creative spin on the often-utilitarian face mask. Blessings are all around, Anita Koul said, sifting through memories of a year that’s been so far defined by wild hardships and tragic losses. “We have to take…
Masked by fashion: Rightfully Sewn’s latest launch moves needle toward inclusivity, sustainability
Editor’s note: The following is the first in a series of stories about Kansas City fashion companies putting their own creative spin on the often-utilitarian face mask. Inspiration comes from everywhere, said Jennifer Lapka, unveiling her company’s launch of fashion masks, Dieynaba Dresses and hijabs/scarfs. “I love history and looking at historical fashion books about…
