Kansas City Royals
16 small businesses in 60 seconds: Did you spot your favorite entrepreneur in the Royals’ new campaign?
It’s a new season, but longtime connections fly deep into the outfield for the Kansas City Royals and a fandom that’s supported them for decades. Among those most impacted: entrepreneurs whose stories run along the same baseline as the championship-winning baseball club. “It might sound crazy, but I honestly credit a lot of our growth…
Royals announce gaming partnership with KC’s premier esports org: We share the same DNA
The Kansas City Royals on Monday announced a partnership with one of the fastest-growing esports organizations in North America: the Kansas City Pioneers. Among the first partnerships of its kind in the MLB, the move represents an opportunity to connect two passionate fan bases — baseball fans and fans of gaming, the Royals said in…
Royals roll out the blue carpet for entrepreneurs with campaign focused on small businesses that define KC, its fandom
Editor’s note: The Kansas City Royals is an advertiser with Startland News, although this report was produced independently by Startland News’ nonprofit newsroom. Kansas City’s hometown baseball team is coming to the plate with a new pitch as opening day nears: a marketing campaign for the Royals that puts its city, fans and inspiring local…
Tea-Biotics bottles $1.2M in quick funding round; taps into thirsty new markets for kombucha
From jar-lined countertops in her kitchen to a 13,000-square-foot facility brimming with brew tanks, Lisa Bledsoe’s mission to pour Kansas City a more refreshing bottle of “booch” is scaling fast, she explained over a freshly tapped glass of her “Beachlife”-flavored kombucha. “I think it can be an inspiration for younger women or even other women…
Big Fly Gear takes the field with vintage feel, historic ties to Kansas City baseball
Signing off his live broadcast, Los Angeles Angels broadcaster Victor Rojas receives a phone call. A fresh order of prints — featuring Hank Aaron’s “755” — have just shipped. The Overland Park native’s apparel startup, Big Fly Gear, has been growing steadily since its launch in February, Rojas said. The clothing line, fittingly, celebrates historical…
