Kansas City Pioneers
Meet customers where they are (and they’re on TikTok): Marketing experts urge startups to invest in brand building
Like it or not, “TikTok remains king,” said Mikita Burton, encouraging startup founders to balance negative headlines about the video-sharing social media platform with its incredible potential for reaching their most-sought-after audiences. “We don’t just get to pick our customers’ favorite platforms, so you need to be where they are,” Burton, a social media strategist…
Why the KC Pioneers refuse to stay in their lane; esports league teams with Kansas Speedway for weekend event
First they watched from stadium seats at the speedway, then from pit road. Now the fans-turned collaborators at the KC Pioneers are on track with one of their biggest partners to date: NASCAR. Kansas City’s premiere esports league has teamed up with the Kansas Speedway to bring traditional racing and esports gaming into the same…
Esports league brings new Midwest Fest event to KC, launching new Army National Guard partnership
Gamers and esports enthusiasts around the Midwest are invited to congregate, connect and create at the first annual Midwest Fest. Midwest Fest, organized by the Kansas City Pioneers and LEVELUP Arena, is a gaming and streaming convention featuring multi-title gaming tournaments for amateurs, opportunities to meet with popular creators, workshops and giveaways. The event is…
KC Pioneers to their visiting Aussie players: Feel what it’s like to have an entire city behind you
Playing professional esports has given 17-year-old Ethan Klumpp an opportunity to travel the world; Kansas City has been one of the most livable cities he’s visited yet, he shared. “My experience in Kansas City, it’s different from the other U.S. cities that I’ve been in,” said Klumpp, an Australian who plays for the Kansas City…
Royals announce gaming partnership with KC’s premier esports org: We share the same DNA
The Kansas City Royals on Monday announced a partnership with one of the fastest-growing esports organizations in North America: the Kansas City Pioneers. Among the first partnerships of its kind in the MLB, the move represents an opportunity to connect two passionate fan bases — baseball fans and fans of gaming, the Royals said in…
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