K.C. O’Rourke
How can 90 days fix 18 months of revenue? Make trust and consistency your currency
Many leaders start buying marketing the same way they buy any other solution .. one need at a time. It’s not uncommon for one company to have a web vendor, a PR partner, a graphic designer, an email vendor, and so on. The hire is based on need, not strategy; and the real cost shows up in places most leadership teams don’t calculate.
