Joshua Lewis
Kin Seltzer marks first anniversary with strategic C-suite hire, national expansion moves
Kansas City’s Black-owned beverage brand Kin Seltzer is popping the tab on a new year of business this month with the addition of a new chief strategy officer and a new focus on expanding the canned drinks’ footprint. Quincy Crutchfield, Kin’s new executive, comes with extensive entrepreneurial experience in marketing, branding, and creative design, successfully…
Investment from former Chiefs linebacker expected to boost Kin Seltzer’s flow into KC
An investment from former Chiefs player Dezman Moses valued at $3 million is expected to help flood Kansas City with storytelling — and a new surprise flavor — from the first Black-owned seltzer in the market, said Joshua Lewis. Kin Seltzer announced the strategic investment from the Kansas City linebacker-turned-entrepreneur, noting plans to use the…
Kin crafts flavor into hard seltzer market, targeting overlooked Black consumers looking for authentic social experiences
The founding trio of a new hard seltzer crafted in Kansas City hopes the drink will add much-needed inclusivity to the craft seltzer space. Kin Seltzer is a collaboration between Joshua Lewis and Kearra Johnson of UpDown Nightlife, and Eric Martens of Border Brewing Company. Currently, leading seltzer brands target their marketing predominantly to white…











