Joey Mendez

New owner: Charlie Hustle’s iconic heart will remain as brand exports KC vibe to new cities

As Charlie Hustle’s new owners work to scale the Kansas City-built apparel company, the brand won’t lose its heart, they said, pledging instead to pattern expansion efforts after the vintage-feel and hometown-first ethos that made Charlie Hustle a go-to source for KC pride. A critical piece of the plan: Hit new markets, city by city…

Joey Mendez and Buck Wimberly, ULAH

ULAH closing Westwood boutique after burning the candle at both ends; here’s how the brand’s fragrance will keep its flame lit

Closing a storefront doesn’t mean failure, said Buck Wimberly; sometimes it means choosing sustainability, health, and a future that looks different than originally imagined, the ULAH co-founder noted. The Westwood boutique — known for its elevated style, in-store concerts, and buoyantly optimistic social media personality — announced on Tuesday plans to shutter the store at…

Here’s how ULAH’s new boutique model aims to rack success for local brands, not inventory debt

The new KC Collective consignment-based program for local brands at ULAH is a win for both the Westwood boutique and Kansas City creatives, said Joey Mendez and Buck Wimberly, announcing a fresh model to help the struggling store stay open and financially stable. “We’ve always had local brands,” said Mendez, co-founder of ULAH, explaining the…

Joey Mendez and Buck Wimberly, ULAH

Fund Me, KC: ULAH asks Kansas City to help save Westwood menswear store as pandemic debt looms

Startland News is continuing its long-running “Fund Me, KC” series to highlight area entrepreneurs’ efforts to accelerate their businesses or lend a helping hand to others. This is an opportunity for business owners and innovators — like menswear retailers and trendsetters Joey Mendez and Buck Wimberly — to share their crowdfunding stories and potentially gain…

Go BTS of a new KC-filmed reality TV series with the entrepreneurs who matched competitors with their style

ULAH founders get second chance to put their business (and Kansas City) on the national stage One of Kansas City’s best-known fashion duos — married entrepreneurs Joey Mendez and Buck Wimberly — recently stepped back into the fast-paced world of reality TV as stylists for a new series featuring another KC personality who commands screen…