Jake Heyen

Kansas City-made fitness apps flex tactics to monetize training’s trend toward tech

Jake Heyen’s Fitic exercises its potential at the intersection of pandemic-pumped fitness and influencer marketing industries, the Kansas City founder said, detailing the intertwined world of fitness-minded consumers and content creators. “We love the fact that we sit within two industries that are poised for explosive growth going forward,” said Heyen, who also serves as…