Grant Gooding
Subjective language is making your elevator pitch completely forgettable
Your elevator pitch is the single most important communication of you or your business and why you are relevant. Last month I wrote about how you can use your elevator pitch — or 20-second summary of your business — as a litmus test to determine if you are creating your own market or if you…
Gooding: Create your own market — don’t compete in someone else’s
“It’s a $100 million dollar industry, all I have to do is capture 1 percent of that market and I’ll make a million dollars.” After working with hundreds of startups, I have heard this statement countless times. This way of thinking is held by many business owners regardless of their industry, background or target market….
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