Grant Gooding
Gooding: Stop drinking the ‘competitive advantage’ kool-aid
Editor’s note: The opinions expressed in this commentary are the author’s alone. Check out more from Grant Gooding here. Your competitive advantage doesn’t exist anymore. Not only is this true but the whole concept of “competitive advantage” as you understand it likely doesn’t exist either. What’s taken its place is a cool new thing called…
Readers’ Choice: Peek at Startland’s most-popular stories
The votes are in — and they arrived via page views. And in case you didn’t know: Kansas City produces a ton of startup news. A year ago today, we published our very first digest, and it’s been a fantastically hectic ride ever since. As a startup ourselves, watching the ticker count on story page…
Gooding: Narrow your focus to win on an exit
At the time it wasn’t quite so obvious, but now I realize that I was incredibly fortunate to spend the first part of my career in small-market mergers and acquisitions. Turns out it’s an arena where one can acquire an incredible depth and breadth of business knowledge. On an almost daily basis, I was learning…
Is your pitch getting emotional? Because it should be
When it comes to selling your product or service, the devil truly is in the details. Despite what bad salesmen might tell you, people don’t buy based on features or price. Decision making is rooted primarily in the part of our brain that controls emotions. Science shows that regardless of whether we are buying a…
Gooding: Is that a lion? Yes, and it’s keeping your business from growing
Ever watch one of those nature shows where you see a herd of gazelle that gets spooked by a lion and they all take off running together? In the ensuing chaos, the camera always follows that one gazelle that breaks from the pack. Why do they follow that one gazelle? The correct answer is “Good…
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