Grant Gooding
Velocity Lee’s Summit gets first big boost from city with $145K innovation investment
A $145,000 allocation for Velocity Lee’s Summit represents the first step in the City of Lee’s Summit getting serious about investing in innovation, said Grant Gooding. “There is a lot of talent in Lee’s Summit and we wanted to give entrepreneurs a place and an ecosystem to foster the development of their businesses,” said Gooding,…
Grant Gooding: Marketing math breaks down the odds of getting your campaign right
Editor’s note: The opinions expressed in this commentary are the author’s alone. Check out more from Grant Gooding here. With the seemingly unlimited places to spend your marketing dollars, clients ask us if we can nail down three things in almost every study we do: What is the right message to win over customers? Which…
Gooding: Your customers don’t care about you
Editor’s note: The opinions expressed in this commentary are the author’s alone. Check out more from Grant Gooding here. It’s true. The moment you start talking about yourself is the moment you start losing. There is no doubt that as human beings we have a natural affinity to talk about ourselves; self-promotion is hard-wired…
Grant Gooding delivers 8 key ingredients to a killer pitch
Editor’s note: The opinions expressed in this commentary are the author’s alone. Check out more from Grant Gooding here. Recently I worked with some startups for LaunchKC and several folks asked me if I had my pitch “system” written down. I hadn’t, so I thought it was time I did. To be fair, you will…
Grant Gooding: Your wimpy brand needs to pick a fight
Editor’s note: The opinions expressed in this commentary are the author’s alone. Think about your three biggest competitors. … Got ‘em? Now, what do you say when a potential customer asks you why they should do business with you instead of them? More often than not your response contains subjective and ineffective language. You say…
