Floraloom

Floraloom founder delivers creative passion that lasts beyond its entrepreneurial bloom

Returning to the studio after having a baby girl in January, Colleen Robertson discovered a bucket of bird of paradise leaves that had lost their color but taken on a new, curvy shape.  Initially considering throwing them away, the Floraloom owner later found inspiration in their resemblance to currents — painting them blue to resemble…

Colleen Monroe, Floraloom

Floraloom’s Colleen Monroe put her green thumb on the steering wheel, leaving LA for KC sunshine

Quarantine changed people — including Colleen Monroe, the serial entrepreneur said, looking back on the early months of the COVID-19 pandemic in Los Angeles and the day she loaded her car with a few personal belongings and as many vases as it could hold. Uprooting her once-busy life, she hoped growth opportunities might bloom in…