Buck Wimberly

Joey Mendez and Buck Wimberly, ULAH

Styling into women’s fashion, ULAH sees its next season in brand extensions, not duplicating stores

When ULAH opens its first women’s store concept this fall, it’s expected to be just the first retail extension of the popular upscale men’s boutique — and a sign the brand is fine-tuning its niche after a major e-commerce shift. “We already have a huge customer base — and a lot of them are women,…

Buck Wimberly and Joey Mendez, ULAH

Double-clicks to dollars: ULAH duo aims to convert Insta following into ruggedly chic shoppers

A dream has become brick-and-mortar reality for Buck Wimberly and Joey Mendez, the duo taking ULAH from Instagram underdog to Westwood success story. “We wanted the brand to feel sophisticated, accessible and friendly,” explained Wimberly, co-owner of ULAH — a men’s apparel and lifestyle store, tucked within the Woodside Village Shops along Rainbow Boulevard. A…