Bo Nelson
Their brands survived legal bruises; here’s what still keeps these founders up at night
A brand worth building is worth safeguarding, said Bo Nelson, joining a chorus of battle-tested entrepreneurs at GEWKC who encouraged emerging business owners to trademark their own peace of mind early by locking down intellectual property — like designs, names and unique processes — from the start. “If you do have something that you genuinely,…
Café Equinox propagates new year-round Liberty location; Nelson brothers taking perennial coffee concept evergreen
Café Equinox initially was meant to operate its coffee shop concept only during the equinox, nestled inside Family Tree Nursery greenhouses, said Jonah Nelson. “From September through March when people don’t have that warm outside space, they can come to the greenhouse,” said Nelson, who operates the family-owned garden centers with his brother, Jessie. “It…
This milkman delivers community impact: Why Shatto added local makers’ products to its trucks
Shatto Milk is making good on its promise to connect local people to local products, Matt Shatto said, pouring details that revealed the true meaning behind the dairy startup’s push to expand its delivery service. “I was very frustrated with how people were bastardizing the use of the word ‘local,’” added Shatto, who co-founded the…
Thou Mayest pivots away from panic: ‘Good goes so much farther than just bitching’
Editor’s note: The following is part of Startland News’ ongoing coverage of the impact of Coronavirus (COVID-19) on Kansas City’s entrepreneur community, as well as how innovation is helping to drive a new normal in the ecosystem. Click here to follow related stories as they develop. Today isn’t payday for Bo Nelson. But he’s still roasting…
Explore inside: Thee Outpost offers fresh brew of Thou Mayest, Collective Ex coffee-creative collaboration (Photos)
The way is open and a new era has begun for Kansas City’s dreamers, doers, makers, and caffeinated creators. “I’m really pulling that curtain back [and letting] makers do what they do,” explained Johnny Dawbarn, founder of Collective Ex — a collaborative of artisans, designers and creatives at 519 E. 18th St., now open to…
