Balance the Superfood Shot
Putting rival energy drinks to bed: Superfood Shot launches three new flavors after doubling Amazon sales
With sales at an all-time high for Life Equals — the maker of Balance The Superfood Shot — expanding into other areas of wellness was a natural next step, Kyle FitzGerald said, emphasizing a new blend that rivals less healthy energy drinks. “We knew we were ready for product innovation,” said FitzGerald, who co-founded the…
Kansas City’s Top VC-Backed Companies in 2020
The 2020 Top Venture Capital-Backed Companies List reflects a range of success stories and COVID-era challenges among Kansas City’s community of growth-stage, venture-backed companies. The list — updated annually by Startland News and its parent organization, Startland — shows that while few companies were spared from COVID-19’s impact, many of Kansas City’s leading entrepreneurs continued to grow…
Life Equals more than Zoom calls: How Balance builds trust, scaling health for leading KC startup
Editor’s note: The following is part of Startland News’ ongoing coverage of the impact of Coronavirus (COVID-19) on Kansas City’s entrepreneur community, as well as how innovation is helping to drive a new normal in the ecosystem. Click here to follow related stories as they develop. Startups might be innovative, but they aren’t immune to the challenges of…
Life Equals shoots $2.35M oversubscribed round led by former Anheuser-Busch InBev exec
Well, that didn’t take long. A freshly raised $2.35 million investment round will be a turning point for Life Equals, taking its brand to the national stage, said Kyle FitzGerald, announcing the funding Thursday at Startland’s Startups to Watch in 2019 celebration. Life Equals was selected as No. 7 on the list of Kansas City…
