Hack in traction: Startups learn hustle shortcode for winning customers, narrow focus
Drilling into the customer profile for his startup — an AI-powered, curated swag marketplace aimed at early stage tech companies — Ivan Hadzhiev used tailored resources from Wichita-based NXTUS to validate a complaint keeping prospective partners from buying in. In short, a lot of options — even for custom, branded merchandise — isn’t necessarily a…
Read MoreKitchen grit caramelizes into smooth storefront opportunity for soon-to-open candy shop
The secret ingredient in Brandi Robertson’s signature sweet — a handcrafted take on her Grandmother Betty’s caramel dessert topping — isn’t found in the pantry or recipe box. Perseverance itself is the perfection within her confection, she said. “If you are going to waste calories, it better be good,” said Robertson, who spent nearly a…
Read MoreA blank slate for whimsy (and work): Elevator opens doors to KC co-warehousing concept
A new co-warehousing space in North Kansas City is providing entrepreneurs like LaToya Ebony Sirls a manufacturing-ready environment that supports production — features the surging small business owner can’t get in a typical co-working setup, she said. Elevator — launched in 2022 in Omaha, Nebraska — expanded into the Kansas City market late last year.…
Read MoreKansas’ bracket-style pitch competition just revealed 32 startups vying for its $25K prize
An innovation-led startup tournament taking Kansas by storm is just built different, said Conor Adler, announcing the nearly three-dozen contenders featured in this spring’s competition. “One of the most inspiring facets of Gamechangers and Champions is seeing founders from rural Kansas standing alongside entrepreneurs from our largest cities,” said Adler, investment manager for Wichita-based NXTUS,…
Read MoreMTC taps entrepreneur advocate in Missouri senate as new exec, signaling statewide policy alignment
JEFFERSON CITY, Mo. — The Missouri Technology Corporation’s drive to advance innovation across the state will lean heavily on a tone already set by Gov. Mike Kehoe, said Travis Fitzwater, pledging a border-to-border economic development strategy that aligns with broader policy goals. “It starts with having a vision that’s both achievable and big enough to…
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