Startups Stories
Kansas Citians preparing for plethora of pitch competitions
A staple of early-stage business — the elevator pitch — will be on full display for the Kansas City community in coming weeks. Entrepreneurs from around the metro area have several upcoming opportunities to pitch their businesses or to hear other innovators deliver spiels on their firms. Here are few of those events. The University of Kansas’…
New regulations yield opportunity for animal feed tech startup
Editor’s note: This content is sponsored by LaunchKC but independently produced by Startland News. Growing up, Gretchen Henry’s family farmed cotton in Southeast Missouri. Although most are familiar with the white, pillowy substance we find in our clothes, use to wash our face or clean our ears, animals also eat it. Livestock feed features many…
EyeVerify CEO Toby Rush offers an update on hiring plans, global expansion
When your goal is to more than quadruple your company’s user base — from 450 million to 2 billion people — it usually entails a world of change. And such is the case for Kansas City-based EyeVerify, a biometrics startup that recently sold to Alibaba affiliate Ant Financial for more than $100 million. Startland News spoke…
Global content marketers dub DivvyHQ as their No. 1 platform
Editor’s note: In response to readers’ desire for quick-hitting stories, Startland News is launching a new segment, “News Flash,” to enable more coverage. Let us know what you think! DivvyHQ is riding a wave of excitement after its peers in the world of content marketing recently voted the company as the best solution in its…
Is your logo too safe? KU researcher explores the psychology behind your branding
Your logo may not be communicating what you want, which could hurt your business, according to new research. In her recent research on logo design, University of Kansas marketing scholar Noelle Nelson found that the disconnection between what founders hope to convey with a logo and how a person perceives it may discourage a…
