Opinion Stories
Think branding: The importance of internal marketing
In this Think column, hr-haven founder Belinda Waggoner dissects the imperative of a coherent, thoughtful internal identity within one’s company. The Think column helps entrepreneurs to stop and think about the various aspects of starting and running a business. If you haven’t unlocked the secrets or even considered the benefits of internal branding, here’s a little story we tell…
Schukman: 5 ways to fuse a social mission in your company
I’ve recently been exploring ways in which traditional companies have been retroactively becoming social entrepreneurs. Recall from my last piece that social entrepreneurship is a businessperson that creates a profit and purpose-driven organization in which the business and social missions run in tandem. Our social mission, therefore, becomes a key component of our marketing, branding,…
Think IP: 3 IP rights your startup should know
In this Think column, Venture Legal attorney Andrew McGhie explores the complex world of intellectual property and how to protect your company. The Think column helps entrepreneurs to stop and think about the various aspects of starting and running a business. The most valuable assets for startups often include some type of intellectual property. What protection is…
RECAP: 1 Million Cups panel offers decision-making advice
Three entrepreneurs took the stage at 1 Million Cups this week to offer advice on navigating the tough world of entrepreneurship. Alex Altomare, co-founder of BetaBlox, Linda Buchner, co-founder and president of Minddrive, and Ben Kittrell, co-founder and CTO of Doodlekit, all spoke about the variety of hard choices entrepreneurs face. On handling tough decisions……
Think accounting: 3 ways to drive your accountant insane
In this Think column, Emerging Business CFO founder Dan Schmidt shares three ways to drive him, and other accountants, crazy. The Think column helps entrepreneurs to stop and think about the various aspects of starting and running a business. Accountant and finance professionals are generally known to be level-headed clear thinkers, able to ride the crests of emotion…
