Opinion Stories

Jeff Blackwood Pathfinder Health

Jeff Blackwood’s 5 tips to capitalize on a viral success

Editor’s note: On June 13, Jeff Blackwood shared an open letter on why his company, Pathfinder Health Innovations, is leaving Kansas due to state policies’ effect on education, healthcare and people with developmental disabilities. Startland News was the first to report on the story, which soon after attracted national media attention. The last month has…

Grant Gooding: Your wimpy brand needs to pick a fight

Editor’s note: The opinions expressed in this commentary are the author’s alone. Think about your three biggest competitors. … Got ‘em? Now, what do you say when a potential customer asks you why they should do business with you instead of them? More often than not your response contains subjective and ineffective language. You say…

Brian Kearns HipHire

Brian Kearns soothes intern trepidation with these 4 tips

Editor’s note: The opinions expressed in this commentary are the author’s alone. Last year I got involved with MECA Challenge, a one-day student innovation competition. As part of the event, I presented high schoolers with a business problem my startup was currently tackling. I went in without expectations and was pleasantly surprised when my group…

Coty Beasley addresses ‘the Singularity’ and our impending doom

Editor’s note: On a daily basis, Coty Beasley translates the jargon-filled world of technology for clients of his tech consultancy. The Words that Frustrate (WTF) series aims to offer readers some clarity in an industry dominated by techies’ confusing argot. The opinions expressed in this commentary are the author’s alone. Let’s start with a mind experiment:…

unplugged

Unplugged: 9 days in the wilderness taught me boundaries

The opinions expressed in this commentary are the author’s alone. Hello, my name is Larissa Uredi, and I have a genetic predisposition to workaholism. When I was a kid, my dad wasn’t home much. Growing his construction company demanded long hours in the office and most of his focus. It was his greatest passion and…