Corporate Stories
Six takeaways from the digital transformation at Hallmark
It’s not just tech startups that innovate and disrupt. One of the Kansas City area’s largest firms, Hallmark Cards, recently launched a digital transformation. In 2015, the greeting card giant funneled thousands of products that were popular on the shelves to online sales. The firm also updated its social media practices to attract younger customers….
Report: Kansas City’s tech workforce is growing faster than most big cities
Techies around the nation have flocked to Kansas City at a rate faster than many major cities, including New York City, Chicago, San Diego and others according to a recent report. CBRE’s annual Tech Talent Report found that between 2011 and 2016 Kansas City’s tech workforce grew 39 percent, adding about 15,000 new tech staffers…
How the Kansas City Chiefs became the No. 1 NFL team in social engagement
Most Kansas City Chiefs fans are likely aware that they hold the Guinness World Record for the “loudest crowd roar at a sports stadium.” But what fans may not know is how that same enthusiasm and energy translates to the Kansas City Chiefs’ social media engagement. Using a variety of platforms, the team’s social media…
National conference series for digital entrepreneurs makes Kansas City debut
Hundreds of social media gurus, marketing professionals and online entrepreneurs will gather in Kansas City for a two-day conference that will feature talks from executives at Salesforce, AOL, LinkedIn and more. Organized by TechMedia, Digital Summit: Kansas City is part of a national conference series that has been connecting digital marketing professionals for ten years….
ESHIP Summit recap: Largest-ever meeting of ecosystem builders convenes to forge new economic model
At times regarded as a buzzword whose definition is as variable as a startup’s valuation, the concept of entrepreneurial ecosystems received stalwart validation last week when the largest gathering of leaders cultivating such communities met in Kansas City. The Ewing Marion Kauffman Foundation’s ESHIP Summit culled more than 400 entrepreneurial ecosystem builders from around the…
